According to WordPress stats for 2021;
Approximately 62% of the top 100 fastest growing companies in the US alone use WordPress.
There are at least 500 new sites are created daily using the free version of WordPress.org
There are seventy million new blog posts pop up every month.
Not forgetting that world-wide there are over 455 million sites that use WordPress. These figures depict the confidence that both large and small business owners have WordPress.
What is WordPress
For geeks, WordPress is a Content Management System (CMS) written in PHP that uses a MySQL data. In simple terms WordPress is a free, open-source website creation platform. It is popular because of its simplicity in creating websites. For many small business, WordPress is the best website builder thanks to it’s flexibility and affordability, it can be used for a variety of websites from blogging to ecommerce amongst others.
Best platform for small businesses
Today’s cut-throat and unpredictable business environment require small business to go an extra mile for them to break ceiling. Technology has exponentially changed the business world. As a result, for any small business to thrive, maintaining an active online presence is key. One of the best ways of creating a credible online presence is through websites. Since WordPress has been proved and tested as one of the most affordable, flexible and most simple website platform, if you are still thinking otherwise here are more reasons for you to switch sides:
1. No need-to-know code – whenever you thing of website builder any business owner is inclined to think of coding, website developers, and software engineers, and many coding languages. Good news is that with WordPress your do not require any coding knowledge of there is coding. This implies that while WordPress utilizes a variety of coding languages no part of your website development will require you to read or write computing codes.
2. Website security – Anything that is technology powered faces the threat of hacking. Therefore, protecting your client information is important for any business. WordPress hosting provides a variety of security layers to protect your data. This includes a strong password system, daily malware scans, limiting the number of logins, access to support 24/7, and a security team and core developers constantly working to improve your WordPress website security.
3. Ability to customize WordPress themes – When developing your website, WordPress provides themes used to design the layout of your website, allowing you to customize your website to suit your business needs. You can select and uncheck the widget to choose that you wish to appear on view. Further more you can also allow readers to comment on your blogs allowing you to get valuable feedback from them. There is so much feature to play around with, making your website alive and visually appealing to your audience.
4. Variety of WordPress plugins – WordPress plugins are softwares that you can upload to your website to add more features. There are thousands of free and premium WordPress plugins available which are easy to install and use. The plugins allow you to add more functionality to your website such as having a scheduling tool, online chat section, a video/photo gallery, or shopping cart, depending on your customers needs.
5. WordPress is SEO-Friendly – without SEOs you are invisible online. WordPress makes SEO raking easy because it has in-built features like like permalinks, title tags and headlines, alt tags for images which not only make content creation easy, but allows you to optimize your SEO enhancing the chances of better rankings.
6. Open Source – By definition, WordPress is open-source software meaning it isn’t owned by an individual company or entity. Instead, hundreds of developers and users collaborate and contribute to the software to make it better. The spirit of open-source means user are active and ready to help each other and the icing on the cake is free usage for everyone.
Conclusion
Stats do not lie, and confidence in technology is built on the reliability gained over time. Today, COVID-19 pandemic has affected the business landscape, with tight budgets and shrinking resources, every business going online, wants affordable and reliable solutions to their problems. That’s why for small businesses when you think websites, think WordPress.